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STRATEGIC MARKETING MANAGEMENT PROFESSIONAL (SMMP)

Strategic Marketing in this present era of hyper-competition is integral to corporate growth and advancement. Doing without it is planning for your firm’s extinction. Organizations use strategic marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity. In this course, trainees will be thought on how to use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit while gaining strong competitive advantage.

In this course, trainees will learn about the practical principles and processes of strategic marketing, strategic planning, strategic marketing planning, market and marketing analysis, strategic corporate branding, effective marketing strategies, strategic market positioning, market leadership and dominance, value creation, effective customer acquisition and retention techniques, effective collaboration techniques performance management, emotional intelligence, business communication, personal productivity and business intelligence among others.

This course is designed for business executives, directors, strategic planners, CEOs, Managers, Supervisors, Heads, Administrators and others.

Administered in three levels.

PDU: 80 | Duration: Ten (10) days

Training Fee:

Execuive: Seventy Five Thousand Naira (N75,000) only.

NYSC Special: Twenty Thousand Naira (N20,000) only.

SMMP LEVEL 1: STRATEGIC MARKETING MANAGEMENT ESSENTIALS

         Introduction to marketing

         Marketing concepts

         Marketing process

         Marketing environment

         Buyer Behaviour

         Market segmentation, targeting and positioning

         Introduction to marketing mix

SMMP LEVEL 2: STRATEGIC MARKETING MANAGEMENT COMPETENCE COURSE

         Strategic Marketing Framework

         Marketing Research and Analysis

         Relationship Marketing

         Corporate Branding Strategy

         Value Creation Strategy

         Communication Strategy

         Strategic Marketing Plan

         Marketing Strategy Execution and Review

         Value Innovation Strategy

         Blue Ocean Strategy

         Case Studies

         Performance Appraisal

SMMP LEVEL 3: STRATEGIC MARKETING MANAGEMENT SUPERVISORY COURSE

         Market Domination Strategy

         Corporate Social Responsibility

         Strategic Decision Making and Problem Solving

         Quality and Excellence

         Reputation Management

         Strategic Advertisement

         Business Sustainability and Continuity

         Managing Human Resources In Marketing

         Franchise Management

         Retail Management

         Strategic Collaborations Management

         International Marketing

         Leadership Development

         Sales Force Automation

         Case Studies

         Performance Appraisal