Strategic Marketing in this present era of hyper-competition is integral to corporate growth and advancement. Doing without it is planning for your firm’s extinction. Organizations use strategic marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity. In this course, trainees will be thought on how to use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit while gaining strong competitive advantage.
In this course, trainees will learn about the practical principles and processes of strategic marketing, strategic planning, strategic marketing planning, market and marketing analysis, strategic corporate branding, effective marketing strategies, strategic market positioning, market leadership and dominance, value creation, effective customer acquisition and retention techniques, effective collaboration techniques performance management, emotional intelligence, business communication, personal productivity and business intelligence among others.
This course is designed for business executives, directors, strategic planners, CEOs, Managers, Supervisors, Heads, Administrators and others.
Administered in three levels.
PDU: 80 | Duration: Ten (10) days
Execuive: Seventy Five Thousand Naira (N75,000) only.
NYSC Special: Twenty Thousand Naira (N20,000) only.
SMMP LEVEL 1: STRATEGIC MARKETING MANAGEMENT ESSENTIALS
Introduction to marketing
Market segmentation, targeting and positioning
Introduction to marketing mix
SMMP LEVEL 2: STRATEGIC MARKETING MANAGEMENT COMPETENCE COURSE
Strategic Marketing Framework
Marketing Research and Analysis
Corporate Branding Strategy
Value Creation Strategy
Strategic Marketing Plan
Marketing Strategy Execution and Review
Value Innovation Strategy
Blue Ocean Strategy
SMMP LEVEL 3: STRATEGIC MARKETING MANAGEMENT SUPERVISORY COURSE
Market Domination Strategy
Corporate Social Responsibility
Strategic Decision Making and Problem Solving
Quality and Excellence
Business Sustainability and Continuity
Managing Human Resources In Marketing
Strategic Collaborations Management
Sales Force Automation